Wookoo
Official TikTok Shop Partner (TSP)
At Wookoo, we provided end-to-end TikTok Shop solutions: account management, content creation, product listings and sales, promotions, affiliate partnerships, host training, and livestream commerce.
I joined during Wookoo’s early stages, when our clients were primarily Montana West and Wrangler—established American brands with Western-inspired bags and leather goods.
Account strategy & audience growth
New products.
New audiences.
Both brands had an established customer base aged 35 and above. New product designs offered a way to reach a broader audience, so I made live selling the entry point for our TikTok Shop strategy.
As new products arrived, I recruited and trained hosts while supporting short-form video production. Alongside my colleagues, I also worked on affiliate partnerships to expand our reach across TikTok.
During my time at Wookoo · 2023
Live-set design & host training
Build the set.
Prepare the hosts.
We sourced reclaimed wooden boards and straw from disused warehouses around Texas to give the set a Western character that matched the brands and products. Lighting rigs and a Sony Alpha 3 camera completed the livestream setup.
For host training, we developed product-specific talking points and structured each host’s schedule—for example, three hours of livestreaming followed by three hours of short-form video production.
Campaigns & sales performance
Turn seasonal demand
into sales.
We joined TikTok Shop’s major holiday campaigns and built a flexible offer mix: traffic-driving products to attract viewers, hero products to lead sales, and tailored discounts or gifts to encourage purchases. Adjusting these combinations helped us reach sales targets quickly.
Sales testing and customer feedback also informed assortment decisions and product improvements with manufacturers, contributing to $4.3M in Q3 2023 sales.
Tracking livestream performance and campaign results.